If you’ve been following cannabis for the past year or so, you’ve heard of Lord Jones—the gold standard for chic cannabis products, the only cannabis brand named to Fast Company’s 2019 Innovation of the Year list, and a true cult fave with Hollywood A-listers. But Lord Jones is doing a lot more than making cannabis fans of the stars: They’re pioneering a movement to make cannabis mainstream. And what better way to do that than to launch their CBD collection exclusively with Miss Grass, their first cannabis retailer.
What makes Lord Jones special—beyond their objectively exquisite branding, which has been the source of much celebration and mimicry—is the brand’s ability to equally serve an arthritic grandmother and a wayward concert-goer looking to transcend space and time.
Their products range from tinctures to gumdrops and hard candies to topicals, and have truly boundless appeal. And while the value of that sort of appeal might seem inconsequential, it is actually quite an important consideration for the team at Miss Grass.
When a cannabis product can help one person to improve their health and well-being and help another to have more fun at a party, there’s an opportunity. Some brands will seize it. Others will ignore one of their loyal consumer groups altogether. Lord Jones has leaned in to both groups because they understand the significance of a bigger conversation around cannabis stigma. If they can appeal to two disparate communities, have them share their experiences, and encourage dialogue where it hasn’t been before, we start to see a shift in culture. We start to see a universal experience that brings people together—and wasn’t that always the point of cannabis?
Cannabis has been under prohibition in the US for the better part of the last century. And while interest has spiked in the last year, Lord Jones founders Rob Rosenheck and Cindy Capobianco (a husband and wife team), have been hard at it building this plant, this industry, and this brand up for longer than most of us have understood the potential for cannabis to have a mainstream debut in the first place.
Because Miss Grass puts such emphasis on conscious consumerism—and equipping you, the consumer, with everything you need to make informed decisions about the products you choose—the truly human touch around a brand like Lord Jones makes good sense. Lord Jones focuses on ingredients and extensive research and development with a team of veteran chemists. They manufacture in-house and have full visibility on the products that the consumer ultimately purchases (which is something very few brands can say). And at the end of the day, they are focused on results: Does this product work? Does it change a person's quality of life? Does a customer come back for more?
Today, Lord Jones continues to lead the charge to shift the conversation around cannabis through both products and experiences that set a new standard. Whether you like the idea of supplementing your self-care practice with a little CBD tincture, using a topical to ease pain and inflammation, or using cannabis to spice up a Saturday night, Lord Jones has you covered.
To make the most of their suite of CBD products, we asked Miss Grass staffers to share a few of their favourite ways to put the brand to work:
Spike Your Bubbly
A weekend without a little bubbly is hardly a weekend at all. But after you’ve tried bubbly with the Lord Jones Old-Fashioned CBD Gumdrops dropped straight into your glass, you’ll never have it any other way. Beyond the delicious addition of all-natural fruit essences in your drink, the gumdrop will also deliver a 20mg kick of CBD—just what the doctor calls for when you’re trying to relax and take the edge off after a long week.
Treat Your Feet
It should be a crime to spend another day or night in heels without first applying Lord Jones High CBD Body Lotion to your tootsies. Michelle Williams and Mandy Moore swear by it. With its cooling properties and deeply penetrating dose of broad-spectrum CBD, this cream is a great hack to combat any inflammation and muscle soreness. And for an extra treat, apply the lotion to your feet when you get home too. Slipping in between the sheets with freshly CBD-covered feet is truly the height of decadence.
Start (or End) Your Day On High
Tinctures are a great way to start integrating CBD into your routine. For one, the bioavailability of a CBD tincture is typically much better than it would be in other forms. But it’s also an easy thing to turn into habit, because you can simply add it to your morning or evening self-care practice: brush your teeth, wash your face, examine your pores too closely in the mirror, take your Lord Jones High CBD Tincture—in either peppermint or lemon flavors—and you’re done.Next up, Lord Jones is set to continue their pageant of firsts and Miss Grass is especially excited about their forthcoming hotel dispensary concept—yep, the first ever!—opening up later this year at The Standard Hotel West Hollywood. Until then, stay close, stock up on some Lord Jones, and enjoy the rest of your day. You deserve it.